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brand
redesign
Throughout my internship at the Sign Shop Plus, I was challenged to rework a logo and create a sign for a business. I decided to rebrand the Saxonburg Coffee and Tea shop, a local coffee shop close to my house. I reworked their logo into a simple "S" design that resemble a coffee cup with steam coming out. I also designed what their Instagram would look like. Then finally, I reworked their menu to match their new logo and style I created for them.
I started by researching their mission and vision to get a better understanding of who they are. They aim to make the highest quality of coffee, tea, pastries, and more. I originally wanted to incorporate the look of a coffee bean, but then realized I should broaden it to encompass both coffee and tea. When creating the color palette, I wanted to incorporate the browns they are currently using but also add in a pop of color.
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