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b2c
company
Ground Up is an exciting new coffee company whose goal is to build a community of coffee lovers that feel confident they will have the best coffee served to them at all hours of the day. The primary audience the campaign will be reaching is college students, mostly those who live on campus or within a short distance of the campus. Starbuck was a huge influence on this campaign die to their success as a B2C business. Ground Up is open 24/7 and offers delicious, affordable coffee with free delivery to college students that sign up for their rewards. Everyone that signs up for the rewards has access to things such as deals, online ordering and paying, and free drinks after so many purchases. Now students can Wake Up and Grind On with Ground Up
I began by creating different logo ideas, exploring different fonts, and creating a tagline. I then established my color palette, bringing in the rich colors that remind me of coffee. After I had that created, I was able to then design the packaging, social media, and app.
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