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b2b
company
Anchored created beautiful stationery for college students to have everything they need for class, that can be distributed through convenient locations such as Staples or Amazon. This includes multiple design options for planners, notebooks, stickers, pens, etc. They have a passion to be committed to giving students high-quality learning tools that will allow them to succeed in the classroom and keep their busy lives organized.
When sketching out different ideas for the logo of Anchored, I knew I wanted it to represent both a paper clip and an anchor. I spent a while trying to figure the best way to combine those to create something that really tied the company together. I then created a color palette that would be fitting for both men and women looking for college stationery.
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